October sees Spar UK back on shoppers’ TV screens for the first time in four years, as part of a £5m national, multi-media campaign.
Featuring TV and digital advertising, a customer magazine and in-store communication, Spar’s new campaign will celebrate its convenience and champion its value, product ranges and fresh produce, whilst reinforcing its heritage at the heart of local communities.
Philippe Rondepierre, Spar UK head of marketing, said: “The campaign is a significant milestone for our business and we are delighted to be working in partnership with two leading agencies to help us create a powerful and effective campaign. There is an enormous amount of warmth towards the brand, which we would like to communicate. Spar is customer driven; we understand and listen to our customers’ needs, and are continuously striving to give them what they want and to deliver the very best service. This campaign will bring our There for You strapline to the fore.”
The campaign kicks off with a 40-second brand building advert and sponsorship of Lorraine on ITV, which will continue until the end of December.This sponsorship will give Spar great branding opportunities on national TV every weekday,” said Rondepierre. “The programme is viewed by more than 800,000 viewers daily, so it will really put Spar at the forefront of people’s minds, and deliver efficient coverage within our budget.”