The Today’s Group has secured the support of five footballing legends for its latest promotional campaign, Football Crazy.
England stars Sir Geoff Hurst, Gordon Banks, Jimmy Greaves and Martin Peters, and Pat Jennings who played for Northern Ireland more than 100 times, have all been signed up.
They will all feature in the group’s campaign to drive footfall within member depots while celebrating a year of football activity including the the World Cup, FA Cup and Scottish cup finals.
Football Crazy kicks off in May and invites Today’s members and suppliers to participate in football fun days in depots, teamed with promotions, PoS, football games, scratch cards, giveaways and kit donations to local teams.
Today’s trading director Nick Barker, who is leading the campaign, commented: “We anticipate Football Crazy to be the most effective promotion Today’s has ever embarked on, succeeding even last year’s Just 18 Brandwagon.
“Already, 29 members have pledged their support, along with 24 main supplier sponsors and even more are set to come on board.”