Snacks brand moves to help wholesalers and independents

KP Snacks has launched a new range of reduced case sizes across six of its top brands with the move designed to ensure wholesalers can help their independent customers to manage cash outlay and improve stock contro

The smaller case sizes will see Roysters, Nik Naks and Frisps reduce to 28 packs per case and Discos, Skips and Wheat Crunchies to cases of 24.

The snacks brand says the smaller cases also mean retailers can stock a larger range of products whilst ensuring those on shelf are fresher for longer.

KP Snacks is supporting the launch with a three for £20 multi-buy deal within cash and carry retail clubs, while retaining the 25% Extra Weight free, which encourages shoppers to purchase.

George Johnston, marketing director of Bagged Snacks, KP Snacks said: “We appreciate the challenges retailers are facing daily as a result of the current economic climate, so we hope that the launch of our new smaller cases will go some way to helping improve independent retailers’ cash flow and management of supply and space levels. With many retailers moving towards smaller and more frequent deliveries, we hope this launch reflects how KP Snacks is listening to and meeting the changing needs of independent retailers.” 

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