Santa’s little helpers courtesy of Palmer and Harvey

Delivered wholesaler Palmer and Harvey is, for the second year running, sending its “Christmas elves” from head office into Mace stores to help out.

Following the success of last year’s scheme, more than 100 of Palmer and Harvey’s management board, distribution centre and head office staff are swapping their usual duties for a day working at Mace stores around the UK.

Staff involved will be report back on what they have learned, using the feedback to help improve Palmer and Harvey’s support and service to its Mace customers.

Mace store owners have been invited to choose a day during the week commencing 10th December, when they could most use an extra pair of helping hands. Just like last year they can use their helpful Christmas Elf for anything they like – from stacking shelves to stocktaking, or even washing car windscreens on forecourts.

As well as helping retailers, the annual scheme also forms part of a training initiative to help staff throughout the business better understand the end customers – namely stores and shoppers. While senior management often spend time ‘at the coal face’ in stores, it’s much more unusual for administrative or warehouse staff to do so and it is hoped that this exercise will continue to bring valuable insight to people throughout the business.

Martyn Ward, managing director commercial and sales at Palmer and Harvey (pictured), said: “Last year’s scheme was amazingly successful. Retailers really appreciated an extra pair of hands and our employees were able to see exactly what it’s like to work at a forecourt, convenience store or CTN, meeting shoppers and working hands-on to provide them with the products they need.

“Of course it’s been yet another challenging year for retailers, and we’re sure that a Christmas Elf from Palmer and Harvey will once again be a helpful addition to their ranks during the busiest time of the year. In addition, it gives us important insight into how to make our service even better.

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