Rolo’s back, asking: “Do You Love Anyone Enough…?”

Nestlé Confectionery’s chocolate brand Rolo today announced that it was launching a new marketing campaign, which once again asks the nation the famous question: “Do you love anyone enough to give them your last Rolo?”

Five different short videos have been created by the brand, each, in the words of the marketing blurb: “aiming to capture the tension of a person who loves the indulgence of their Rolo and whether or not they are prepared to share their last Rolo with a loved one.”

The videos will feature on the brand’s YouTube channel http://www.youtube.com/RoloOfficial and are designed to appeal to a whole new generation of consumers as well as the brand’s current target demographic of male and females aged 35 and above.

The videos are part of wider social media activity from the brand, which will also include the renovation and refreshment of its Facebook and Twitter pages.

 

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