Welcome to the first edition of the renamed and new look Wholesale News. The excellence of the new magazine is a tribute to the work of John Lewis and John Wood and their team at William Reed Business Media.

Wholesale News builds on the work done by William Reed on FWD publications since the Federation linked up with them four and a half years ago, and alongside the new branding you will find new content and simpler navigation, as well as a new website address (as seen below).

You may also notice a new look for the FWD, which can be seen on the front cover. The logo encapsulates who we are and what we do, and its introduction is part of series of changes made to the Federation since I took over in June.

Like Wholesale News, many of those changes are a natural continuation of what has gone before, a reboot if you like.

When Pope John XXIII called the Second Vatican Council nearly 50 years ago he said he was opening the windows of the church to let in some fresh air. That is as good a way as any of describing the process undertaken at FWD over recent months.

I have spoken in previous columns about the research I carried out among FWD stakeholders, which was used to inform our future plans. Some of those plans are beginning to be put in place now, with the logo and relaunched magazine just two examples.

Catersummit, which takes place later this month, is another. Chris Rose was engaged to work on the content and form of the event, and he has put in place a substantial programme.

Elsewhere, as part of the changes our plans for the My Shop is Your Shop and Take Home Blueprint schemes are to be overhauled, with their strategic direction, management and governance all under review.

We have also welcomed Palmer Harvey back into the FWD, and look forward to working with them over the coming years. Chris Etherington has joined the FWD Council, a great addition.

P H recognised the value of FWD to their Features > Business, and we recognised the need to have the largest delivered wholesaler to strengthen our voice in our lobbying and representation work.

Like Wholesale News, the FWD is only at the very start of its journey, but we now know our destination. Mapping the route is the next big challenge, but I am confident we will get there.

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