Redevelopment of own brand range for Spar

Spar (UK) has begun a project to redevelop its own brand range with the revamping of its value proposition.

The current Value range has been re-branded Spar ‘Extra Value’. A new, red and white design will be used across the new brand and each pack will be price-marked.

Spar Brand has grown over the last 18 months at more than twice the rate of group sales growth.

“We hope to create better awareness of Spar Brand through this new packaging design and aim to create a much more consistent look across the whole product portfolio,” said Spar brand marketing controller Vicky Shepherd.

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