Recession proof wine leads drinks sector

Wine is recession proof according to Neil Barker, commercial director UK amp; Ireland of Foster’s EMEA.

He said that with £1.8bn retail sales excluding the multiple sector, 5.6% growth last quarter and value growth equal to beer and spirits growth combined, wine is worth getting involved with.

“Wine is big and getting bigger. It is increasingly important to the convenience shopper, but the convenience shopper has unique needs. Great independent retailers can win against the multiples. Wine is an attractive impulse retail opportunity, providing high unit price, strong margins and low waste.

“There has been a huge shift to in-home drinking and eating, the biggest growth is in premium price points £5-£10. Consumers are seeking deals at all price points and making money is increasingly difficult.”

According to Barker, over 70% of wine is consumed within three hours of purchase and a way to help this is with chilled wine. “It makes it easy for the consumer, as does a simple range of best selling brands, prices clearly labelled with clear layouts and consistent value.”

He added that Foster’s EMEA was continuing with brand investment and in-depot activation. It is also dedicated to impulse with an aim to have more people in stores, tailored brand programmes for independents and tailored impulse merchandising solutions.

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