Product range, competitive pricing and the quality of produce on arrival are the top three considerations when selecting a wholesaler, according to Cotswold Fayre.
The speciality food wholesaler, based in Reading, commissioned an independent survey of 30 UK retailers asking them what they want from a wholesaler.
Top, with 23%, was the range of products offered at a good, competitive price. Nearly 18% of respondents cited products arriving in good condition as key. This helps to ensure maximum shelf life and can improve sales.