Quaker Oats is tonight (September 1) launching a brand new TV campaign to support the brand’s latest innovation, which includes three granola formats.
The TV ad will feature the new range: Quaker Oats Oat Granola, Warm & Crunchy Oat Clusters, and Wholesome Crunch. The latest creative will highlight Quaker’s “Natural Oat Goodness and Wholesome Benefits“: being made with wholegrain, helping to lower cholesterol and providing consumers with a high source of fibre.
Duncan McKay, Quaker senior marketing manager, comments: “This latest range from Quaker is designed to bring new consumers who want a tasty and healthy start to their day into the granola segment and drive sales for retailers, whilst helping to ignite growth within the cereals category. With only two in ten UK households consuming granola today, the granola segment has enormous headroom for growth [Kantar WP – 52 w/e 14th September 2014].”
The new formats have been designed to create excitement around the granola category and are available in a variety of flavours:
- Quaker Oats Oat Granola (RRP: £2.69) consists of crunchy oat clusters and will be available in: Raisin, Apples & Cinnamon, and Honey & Almond flavours.
- Quaker Oats Warm & Crunchy Oat Clusters (RRP: £2.69) are a blend of oat clusters, and warm in just 30 seconds. The product will be available in three flavour options: Apples & Cinnamon, Golden Crunch, and Cranberry & Apple.
- Quaker Oats Wholesome Crunch (RRP: £3.89) “delivers a premium grain mix and big chunks of real fruits and nuts”, available in two flavours: Pecan & Brazil Nuts, and Goji & Blueberry flavours.