Purity Soft Drinks has announced the launch of price-marked packs for its core range of Juiceburst juice drinks. Launching with leadings C amp;Cs across the UK, the new range is available to order now.
Carrying a price point of £1, the new PMPs will be available in four variants – Orange, Apple, Orange amp; Carrot and Blackcurrant – the first three of which count towards one of your five a day. The new format comprises 12 x 400ml bottles, each covered in branded shrink wrap for high impact in wholesale.
Jon Evans, marketing director at Purity Soft Drinks, comments: “We’re delighted to be introducing price-marked packs to our core range of juice drinks. PMPs play a key role in communicating great value for money to consumers.”
As a key point of difference, the new price-marked packs will also run the brand’s popular Blippable packaging – a technology that gives consumers the chance to play games and win prizes. Having made Juiceburst the first digitally interactive soft drink back in 2013 it has gone on to reach over 500,000 blipps, says Evans.
For more information, visit www.juiceburst.com.