Pub prices boosting home consumption

Peter Reynolds, senior client manager at ACNielsen, said there was good news for independent retailers with consumers increasingly drinking at home, bolstering the off trade market. He said almost half the adult population drink at home every week, and cost was a major factor. “The average price for a pint of beer is pound;2.24 in the on trade. Whereas the average price for a pint of beer at home is pound;1 exactly,” he said.

Reynolds also mentioned a change in what is being drunk. “The percentage of adults claiming to drink wine is now greater than the percentage of adults claiming to drink beer.” But he said the independent sector was lagging behind this trend. Based on wine taking the same share of liquor sales within the independent off trade as it does at total GB off trade level, he said there was a pound;168m opportunity.

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