PRUK shows “spirit” of Father’s Day

Pernod Ricard UK is promoting two of its leading Scotch whisky expressions ahead of Father’s Day (Sunday, June 21) with a celebration from The Glenlivet and special gifting packs for Chivas Regal.

The Glenlivet is reinforcing the recent UK launch of The Glenlivet Founder’s Reserve with personalised bottles, special video content, and a social gifting campaign – celebrating fathers’ living legacies – ahead of Father’s Day through theglenlivetgifting.com

Films will explore the difference between how fathers and their grown up offspring consider that legacy to be, while the campaign will be promoted through social media via a special #CheersDad handle to allow followers to say thank you to dad directly.

Meanwhile, Chivas Regal is updating its partnership with award-winning British watch company Bremont for a  Father’s Day offering that features a stunning Bremont limited edition gifting box, while a bespoke edition for impulse and convenience also includes a free tasting glass.

Both packs, created as part of the brand’s successful ‘Made for Gentleman’ campaign, contain a bottle of Chivas Regal’s celebrated 12 Year Old expression and have an RRP of £28.19 each.

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