Booker has applied its rollback programme to its wine range, cutting the prices on more than 70 wines.
It said the products had been selected for the on-trade market and were chosen because of their popularity with licensees and consumers.
Products involved include brands such as Blossom Hill, Thomas Hyland and Penfolds Koonunga.
“Booker is serious about wine,” said Ron Hickey, director of Catering. “We have just won 61 awards at the International Wine Challenge and we want to help our customers offer great quality wines at very competitive prices. This is part of an on-going focus on our wine category.”