Price-marked packs get the thumbs up

Darren Norman, of Premier Store, Barrow-in-Furness, Cumbria, took the opportunity to offer suppliers some advice.

He said: “An area for improvement among suppliers is price-marked packs. In these hard times of a recession, our customers are looking for value for money and price-marked packs automatically signal to them that they are paying a fair price. If a supplier puts their prices up, and we add a penny or two to our retail price, even if it’s under the recommended selling price, our customers still think we are ripping them off. I’ve even had to resort to showing customers my cash and carry invoices to prove this.”

He added: “We are lucky that we get visited by many sales reps and the more the merrier. We take great pleasure in people coming into our shop and making recommendations on areas we can improve – we are always open to suggestions.”

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