Premier Foods to launch new raft of PMPs

Premier Foods is relaunching price-marked packs (PMPs) across its core range of products.

The PMPs will roll out from September with the addition of 20 new products from Premier’s brand portfolio including, Sharwoods, Bisto, Oxo, Homepride and Ambrosia, bringing the total number of PMPs to 40.

Premier says the relaunch is a direct response to Him! research showing that 84% of retailers believe PMPs are a key influencer in shopper purchasing decisions.

Ellie Krupa, trading director at Premier Foods says, “As a supplier, it is so important that we are providing our retail partners with the product and pricing solutions that help them to appeal to those consumers seeking value-for-money offers. With half of the retailers in the UK intending to stock more PMPs over the next 12 months [Him!], we want to ensure we are providing a wide range of products that will support them in their quest to drive sales.”

She adds that the Him! research shows sales of PMPs are set to grow, with 13% of UK adults intending to buy more over the next 12 months. Retailers have begun to embrace PMPs as they have proven to be of overall benefit, due to their ability to generate increased frequency.

The PMPs from Premier Foods include Sharwoods Mango Chutney, Smash 176g, Loyd Grossman Tomato and Chilli and Tomato and Basil, various Homepride and Super Pasta SKUS.

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