Premier Foods has introduced two new ranges to its Loyd Grossman brand – Pan Melts and Pour Over sauces.
Pan Melts combine Italian ingredients in 38g pots that can be added to dishes during cooking. The range consists of four flavours: Wild Mushroom and Creamy Mascarpone; Crushed Basil, Garlic and Rich Parmesan; Sun Dried Tomato and Creamy Ricotta and Mediterranean, Sweet Red Pepper and Smoky Paprika. Each pack contains two pots with a RRP of £1.69. The launch will be supported by an above-the-line campaign including press and in-store activity.
The Pour Over sauces also come in four flavours: Creamy Parmesan amp; Cheddar; White Wine amp; Parsley; Creamy Peppercorn amp; Brandy and Wholegrain Mustard amp; Tarrogan. They are microwave friendly and come in 170g pouches with an RRP of £1.49.