Booker’s Premier symbol group has seen a 600% increase in shoppers visiting its website.
According to Premier this means that the website is now highly visible through many internet search engines.
The website [http://www.premier-stores.co.uk] has had over 6,000 entries received on-line to its competitions section. The competition is in partnership with Trident chewing gum and offers shoppers prizes including 32 inch LCD TVs and portable widescreen DVD players.
Steve Fox, director of retail and Premier development, said: “The success of the competitions shows that shoppers value the Premier website and pay regular visits.”