Polish community is growth market

CJ Lang’s Martex cash and carry division has become the latest wholesaler to cater for the growing Polish community in the UK with the introduction of a new range of Polish products.

The Scottish company has introduced 25 grocery lines and 3 licensed lines. Wholesale controller Grant Scrimgeour said: “Sales to date have been extremely encouraging and we are delighted with the interest received from our customers. Depots placed repeat orders in the first week of stocking the range, and customers are requesting new products all the time.”

Demand from the Polish community was first publically highlighted by Booker chief executive Charles Wilson at last year’s FWD annual conference when he noted: “If you want to sell more in north-west London you have got to stock some Polish ranges. It’s the fastest growing population but the multiples aren’t interested.”

Since then Booker’s Polish range has grown to more than 300 lines and other leading wholesalers such as Bestway Group and Parfetts have also developed ranges.

Nestl eacute; has also responded to the increasing demand by introducing its Polish range, Winiary, to the UK. According to Nielsen the brand has 92% penetration in its home market.

Graham Walker, Nestl eacute; UK trade communications manager, said: “Our research shows the majority of shoppers in Poland are used to shopping in smaller stores so we see a great opportunity for independent retailers here to increase their footfall with this growing community.”

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