Planning for National Independents’ Week

Alan Toft, architect and chairman of the My Shop Is Your Shop (MSYS) campaign following his retirement from the post of director general of FWD, will outline the objectives and achievements of the activity.

Launched in 2004 to fill the vacuum caused by the absence of a positive generic consumer public relations campaign supporting independents, MSYS presented National Independents’ Day for three successive years.

Following this success, FWD decided to extend the activity to a week this year. The decision has been welcomed by retailers who say it gives them a broader platform on which they can celebrate.

Toft will outline plans for NIW, including the consumer media PR strategy and the fourth successive Daily Mirror/Daily Record money-off coupon promotion exclusively supporting independents.

He will also have some news about new developments to announce.

His co-presenter is Lesley Brown, award-winning Barnstaple retailer and MSYS supporter since inception, who was the first independent to announce her planned daily programme of activity for NIW.

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