Philip Morris launches C&C ‘roadshow’ to help retailers after EUTP2

As of Saturday May 20, 2017, retailers in the UK had to ensure that any tobacco product sold in their store was fully compliant with new tobacco regulations – the EUTP2 and Plain Packaging regulations.

Following this, tobacco manufacturer Philip Morris is supporting independent retailers with a nationwide cash and carry roadshow whereby non-compliant, unsold product can be swapped for selected compliant versions of its best-selling brands, whilst stocks last.

Participating products include: Marlboro, Bright Leaf by Marlboro, Raffles by Virginia Slims, Virginia Slims, Chesterfield, Nicolites, Nicocig and Vivid. The exchange must take place with the dedicated Philip Morris team at participating cash and carries.

To be eligible for exchange, Philip Morris products must have been legally bought in the UK, unopened and in a good condition.

Matthew Tisdall, head of sales at Philip Morris, commented: “In what is a rather nervous time for many retailers, we are hoping to make the TPD and Plain Packaging transition as smooth as possible with our cash and carry roadshow. The ability to exchange non-compliant product will mean fewer out of stock issues and missed sales.

“As well as utilising our roadshow to swap non-compliant product, retailers can also maximise tobacco sales opportunities in store by stocking the best-selling brands that their local customers are looking for. It is also key to ensure that staff are fully trained on brands from every segment; knowledge of product features will be the difference between making the sale and not. For further support, join over 8,000 retailers that are already members of MyDriveOnline today.”

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