Palmer and Harvey (P&H), the UK’s biggest wholesaler, has this week launched a new website it says will allow retailers to place orders more quickly easily.
Based on ‘best practice’ in consumer shopping sites such as Amazon, the P&H platform features a modern design and uses large images of listed products so retailers can identify them quickly. PORs, nutritional information and other relevant info will also be included.
Retailers logging in to the site will be presented with an “intelligent” selection of products based on their ordering history. Promotions will also be tailored to fit the retailer’s business and they will receive recommendations based on what other stores in the local area are buying.
There will also be promotions tailored to seasonal events, big sporting tournaments and changes in temperature.
P&H has designed the site to be fully mobile responsive across all platforms, including iOS and Android.
Information on the site’s 9,000 products will include nutritional information to help retailers take into account shoppers’ dietary needs, and the search function has the ability to “learn” based on previous searches, and can also cope with spelling mistakes, said Edmund Chartier, e-commerce manager at P&H.
The new website was first trialled with 50 invited retailers last December and a further 200 have been testing it since February 7 in advance of yesterday’s (February 17) full launch.
P&H managing director Martyn Ward said the site, which has taken seven months to build, represented a “significant investment” for the company.
He said: “We know 84% of retailers are now ordering online. If we can get our retailers to switch from telesales, the average order is worth 25% more.”
The next phase of the new system, which starts in April, will see the addition of a barcode scanner app that links to the site.
We’ll have much more on this story in the March issue of Wholesale News.