PepsiCo mixes it up with Walkers launch

Walkers is this month launching a new line, MixUps, which are available in shareable packs (RRP £1.99), designed to appeal to a wide range of family shoppers.

Rolling out throughout February, Walkers MixUps offer a selection of different flavours and textures all mixed together in one bag, “providing shoppers with a whole new taste experience and even more family fun”.

The range is available in three product formats – Snacks, Popcorn and Crisps. Each pack of Walkers MixUps Snacks includes a mixture of Doritos, Monster Munch, Wotsits and French Fries, with two flavour options – ‘Cheese’ and ‘Spicy’. Walkers MixUps Popcorn is available in Sweet amp; Salty and Sweet amp; Spicy flavours, while MixUps Crisps are available in Cheese amp; Bacon and Cheese amp; Worcester Sauce flavoured packs.

“At PepsiCo we’re excited to launch a new and innovative product which the whole family can enjoy. MixUps are a range of family sharing mixes that everyone will love in our popular Walkers flavours. Walkers is committed to developing new products and is working closely with retailers to add excitement in store and drive growth for the CSN category,” says Matt Goddard, field sales director at PepsiCo.

The launch will be supported with a new TV campaign alongside strong levels of in store shopper marketing and social media.

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