PepsiCo launches spring clean campaign for C Cs

PepsiCo UK is launching a campaign urging cash and carries to spring clean snacks fixtures and focus on best sellers.

Liz Boffey from PepsiCo’s Insights team explained: “We are launching the Spring Clean campaign to help depot managers make the most of the snacks category. Our research shows that by reducing range and focusing purely on the best sellers, you can increase your sales dramatically.”

Based on this knowledge, PepsiCo carried out an eight-week trial at cash and carry depots, reducing the number of crisps and snacks lines by up to 40%, to include core lines and remove slow sellers.

Depot managers reported the changes resulted in incremental sales, increased SKU efficiency and reduced costs, and customers said the fixture was easier to navigate and they were more likely to buy from it.

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