PepsiCo gives away Champions League trips in new promo

PepsiCo is celebrating its sponsorship of the UEFA Champions League by giving away match trips as part of a new promotional campaign across Walkers, Doritos and Pepsi Max.

The #GAMEREADY promotion offers the chance to win a pair of tickets and money to help cover travel and accommodation expenses and starts from September 12.

Every purchase of #GAMEREADY Walkers, Doritos and Pepsi Max (promo packs pictured) offers the chance to win a trip to a match during the group stages. To find out if they are winners, consumers simply need to enter information from their pack at One match trip to the prestigious football tournament will be up for grabs each day throughout the promotional period which runs until November 12.

The campaign  includes high-profile media support as well as in-store materials and in-store promotional activity, as well as a multi-media consumer campaign. In addition, there’s TV sponsorship, stadium branding, interview backdrops and perimeter boards.


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