PepsiCo is celebrating its sponsorship of the UEFA Champions League by giving away match trips as part of a new promotional campaign across Walkers, Doritos and Pepsi Max.
The #GAMEREADY promotion offers the chance to win a pair of tickets and money to help cover travel and accommodation expenses and starts from September 12.
Every purchase of #GAMEREADY Walkers, Doritos and Pepsi Max (promo packs pictured) offers the chance to win a trip to a match during the group stages. To find out if they are winners, consumers simply need to enter information from their pack at www.game-ready.com. One match trip to the prestigious football tournament will be up for grabs each day throughout the promotional period which runs until November 12.
The campaign includes high-profile media support as well as in-store materials and in-store promotional activity, as well as a multi-media consumer campaign. In addition, there’s TV sponsorship, stadium branding, interview backdrops and perimeter boards.