Throughout its almost 200-year history Cadbury has insisted that good business and strong values go hand in hand. Over the years the company’s values have remained constant, and corporate responsibility is at the core of the Cadbury business with six sustainability commitments underpinning its vision to be the biggest and best confectionery company in the world.
Kate Harding, trade communications manager at Cadbury, comments: “Corporate responsibility is one of the things that make Cadbury special. It’s been integral to our business for nearly 200 years. More than ever, our company values – Performance, Quality, Respect, Integrity and Responsibility – help us achieve our core purpose of creating brands people love by earning their trust and respect.”
== The Cadbury Cocoa Partnership ==
In January 2008, Cadbury announced the establishment of the Cadbury Cocoa Partnership (CCP). It is an initiative in which Cadbury is investing £45m over the next 10 years to secure the sustainable socio-economic future of cocoa farming in Ghana, India, Indonesia and the Caribbean.
Kate Harding, comments: “We invested £1m in 2008 as a seed fund to establish the Cadbury Cocoa Partnership, with annual funding levels rising to a steady rate of £5m from 2010. The total investment will be around £45m over 10 years. By 2018, the Cadbury Cocoa Partnership will have helped communities take the lead in identifying long-term goals and finding solutions towards achieving these goals.”
== The Partnership so far ==
The Cadbury Cocoa Partnership is now active across 100 Ghanaian communities, marking the 100th anniversary of cocoa trading with Ghana. In addition, new partners have come on-board to drive community support at grassroots level in Ghana, including CARE, Voluntary Service Overseas and World Vision.
In 2009 Cadbury Cocoa Partnership is extending its activities to focus on improving farm income levels by developing farmer education programmes that explore best cocoa management practices leading to high quality and increased yields. As well as seeking to make an immediate impact on farmers’ lives, the Cadbury Cocoa Partnership is exploring carbon reduction techniques to secure more sustainable cocoa farming.
By 2018, Cadbury estimates it will have made a demonstrable difference to the lives of around half a million Ghanaian farmers.
== Cadbury commits to going Fairtrade ==
Cadbury announced plans in March 2009 that it will be working alongside the Fairtrade Foundation to achieve Fairtrade certification for Cadbury Dairy Milk and Cadbury Hot Chocolate by the end of Summer 2009. This will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.
The Cadbury and Fairtrade partnership will result in the amount of Fairtrade Cocoa coming out of Ghana to increase threefold, with 40,000 existing Fairtrade farmers receiving an increase in the benefits they currently receive from Fairtrade and a further 10,000 new farmers will benefit from 2010.
== Purple Goes Green ==
Cadbury is committed to reconciling longer-term business growth with the social and environmental pressures of only having one planet. As part of this commitment to action on climate change, Cadbury launched a ‘Purple Goes Green’ programme in June 2007, which sets aggressive environmental targets for 2020. Kate Harding, comments: “In 2007 we revolutionised our approach to the environment in response to the challenge of climate change. We created a new, industry leading environmental programme called Purple Goes Green in conjunction with experts such as Forum for the Future and the Carbon Trust.”
The Cadbury Purple Goes Green targets are:
l Energy – 50% reduction in our absolute carbon emissions
l Packaging – 10% reduction in standard product packaging and a target of 25% for seasonal and gift ranges
l Water – 100% of “water scarce” sites will have water reduction programmes in place
l Advocacy – We campaign for change with colleagues, suppliers, customers, peers, civil society and consumers
For customers wanting more information about Cadbury and its CSR commitments information is available at www.dearcadbury.com