Parfetts Cash Carry has unveiled a consumer promotion, Shop Local and Be a Winner, available exclusively to retailers at its new depot in Sheffield.
It is designed to drive consumers to their local independent shops with incentives such as special offers on a range of big name brands, as well as instant win scratch cards with cash and product prizes to be won.
Shop Local and be a Winner is set to run for 12 weeks, with different offers available over three four-week promotional periods. The promotion has been tailored to both licensed and non-licensed outlets with a free support package available for each participating retailer.
A minimum of 4,000 instant win scratch cards will be provided to each retailer, where consumers have a free chance to win a prize from more than 100,000 free products available or a cash prize from a prize fund of £40,000.
Over 12 weeks, there are six top cash prizes of £500 to be won, in addition to smaller values of £20, £10, £5, £2 and £1 instant cash prizes. Customers can also win confectionery and grocery items and, at licensed outlets, alcohol as well. Posters and shelf talkers for each promotional period will be supplied, as well as 700 promotional leaflets delivered door-to-door in each store’s catchment area, featuring the shop’s name and address.
A dedicated radio campaign will run across two local stations, Hallam FM and Magic AM, publicising the promotion and also featuring over 30 retailers’ stores which will be picked out in a draw before each promotional period.
Managing director Steve Parfett said: “We’ve had a fantastic take-up to the first promotion, with almost 200 licensed and non-licensed retailers signing up, and, as word spreads, I’m sure this will increase for the remaining two promotions. Our suppliers have been very supportive of Parfetts Sheffield since the beginning, and have extended this support by getting involved with the Shop Local promotion as well.”