Landmark Wholesale member, Parfetts Cash amp; Carry has given local suppliers in West Yorkshire a boost, by actively looking to increase the number of listings of locally produced ranges at its Halifax depot.
In recent months the depot has forged close links with six local suppliers whose products range from ice cream, cheese and sweets, to pies and organically-produced bottled ales.
Andy Whitworth, general manager at Parfetts Halifax, explained: “We are always looking for opportunities with local producers that can be mutually beneficial to all parties, and our customers’ reaction to the current range of locally-sourced products has been excellent.
“Retailers see the value in having locally sourced products on their shelves and the point of difference it gives them. Despite the price of some local products attracting a premium, they are still very keen to list the products and get behind the local suppliers. Likewise, our foodservice customers can use the unique selling point to great effect in their menus and offer dishes that many of the pub and restaurant chains are unable to.”
Whitworth said in addition to helping retailers and local producers, the initiative would also improve everyone’s carbon footprint.