Parfett’s gets behind Go Local fascia

Earlier this month AG Parfett amp; Sons launched a new Go Local Extra store in Maghull, Liverpool.

After an extensive re-fit, Ranjit and Kiran Singh’s spacious new store (pictured) is now open – making Singh News the first independent retailer to adopt the Go Local Extra fascia in the area.

To create the space for the new store, Singh News underwent a large scale redevelopment which included extending the original shop into the premises of a former butcher’s shop next door. The Singhs enlisted the help of the Parfetts team who designed a dynamic layout that opened up four times the space and enabled the Singhs to expand their range of products and services.

The new store offers a Post Office counter, a dry cleaning service, lottery, Pay Point and a local delivery service for elderly or disabled customers.

Since the refit footfall has increased sharply and turnover doubled. “Working with Parfetts has been excellent. We couldn’t have done it on our own,” says Ranjit, “Our retail development advisor, Steve Miller, has been with us all along offering his expert advice and support.”

David Grimes, MD of Parfetts, sees Ranjit and Kiran’s store as an important step in Parfett’s drive to create retail opportunities across the region. “We’re really focused on growing businesses in this area, and we’re starting with the total refurbishment of our flagship depots in Aintree and Anfield so we can better serve our customers. We have been trading here since the mid 1980s and during that time we have developed some very strong relationships with local retailers. We want to make sure that they are aware of the value we can add to their Features > Business, from store planning to weekly promotions.”

To recognise the success of retailers in the region, Parfetts is hosting its annual Go Local awards next Monday (19 May) at the Aspire venue in Leeds. The following day, 20 May, Parfetts’ biannual Trade Show takes place at Elland Road stadium.

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