Palmer and Harvey is urging independent retailer to take advantage of its World Beers and Wine Festival, which started this week and runs until August 3.
All the wholesaler’s retail customers will be able to take advantage of promotional offers, which include savings of up to £3 per outer on key beer lines and £6 per outer on wines.
In addition, Mace retailers have access to exclusive gondola end planograms to offer consumer promotions along with PoS and consumer leaflets. All stores are being encouraged to carry out consumer tastings to drive increased shopper up-take.
P amp;H says its World Beer and Wine festival allows retailers to achieve a POR of more than 20% on some key beer and wine lines.