Palmer and Harvey adds long-life sushi to chilled range

Delivered wholesaler Palmer and Harvey has added sushi to its chilled offer, allowing independent retailers to capitalise on the fastest-growing global food trend.

Previously, short shelf life was an obstacle to independent retailers stocking sushi, but due to technological developments Palmer and Harvey says it can now offer sushi with a shelf life of five days. There will be two sushi snack boxes: vegetarian and fish, both carrying a PMP of £1. Retailers are able to purchase the sushi packs in an outer of six, with a WSP of £4.80, and both packs offer retailers a POR of 20%.

In other Palmer and Harvey chilled category developments, M Brand cheese is now made by high quality producer South Caernarfon Creameries, one of Wales’ leading farmer-owned dairy co-operatives. The M Brand chilled cheese lines include Red Leicester, Double Gloucester and White Cheshire, as well as Mild and Mature Cheddar.

In addition, packs of M Brand range bacon are now permanently on Buy One, Get One Free (BOGOF) to retailers. M Brand lines are priced below many of the supermarkets’ equivalent own-label products, allowing independent retailers to compete on core items.

•        M Brand un-smoked/smoked back bacon, pack of six rashers –WSP £2.08 for two; RRP £2.75

•        M Brand mature Cheddar 200g, WSP £1.12, POR 25%, RRP £1.50 price mark pack (also available in 400g)

•        M Brand mild Cheddar 200g – WSP £1.12, POR 25%, RRP £1.50 price mark pack (also available in 400g)

•        M Brand Double Gloucester, White Cheshire, Red Leicester 200g – WSP £1.22, POR 30%, RRP £1.75

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