Delivered wholesaler Palmer and Harvey is hoping to provide its retail customers with a solution to serve health conscious consumers in the run–up to the summer and the beach season.
P amp;H says it can not only supply healthy solution planograms to retailers but also offers hints and tips so they can maximise sales in this category – stocking healthy option crisps along with sandwiches, wraps and salads alongside the standard core range, for example.
Ian Daniels, P amp;H business development controller said: “Our aim is to provide retailers with the range and the ideas to serve their customers a healthy solution leading into summer. By displaying a selection of products together that are considered to be healthy, retailers can promote well-being and boost sales.”
According to statistics published by Kantar in 2013, 56% of the UK population is concerned with being overweight and 74% of households have general concerns over their health. They also reveal that 36% of consumers believe they are getting their five-a-day. However in reality only 11% actually achieve it.
The research by Kantar found that health foods have doubled as a driver of food choice over the last ten years. Health is the sixth most influential factor in consumer decision-making, with 46% of shoppers ranking it as important (behind price, promotions, quality, taste and familiarity).
The main consumer priority when purchasing healthy options is that the products are natural rather than low in calories and fat. On average, three out of four UK consumers are ‘very likely’ to swap their regular snacks and treats for healthier options, however product range, price and conflicting messaging are still a barrier to purchase.