Palmer Harvey McLane has launched a complete new branding concept to modernise its Northern Irish convenience brand, Your Store. The move follows the decision to update the look of its Mace signage across England, Scotland and Wales.
The newly styled logo adopts a blue and silver colour scheme, and has been transformed from its original green diamond shape to a lozenge in order to follow suit with its sister brands in Mace.
Jesroe Services of Belfast has become the first retailer to undergo a complete refurbishment in two out of three of its service stations. Mark Dallinson, symbol general manager for P H, said more conversions were already in the pipeline: “I am thrilled to say that since the launch of our more modern Your Store package the response has been fantastic. We hope to see the new look brand significantly boost our membership figures for Northern Ireland in the near future.”