Palmer and Harvey is encouraging Mace retailers to get on board with a Cadbury-sponsored competition to drive Hallowe’en sales.
Simon Harris, brand development manager at Palmer and Harvey, said: “Halloween is third only to Christmas and Easter in terms of retail sales. Suppliers have been really creative this year with Halloween sweets and treats perfect for convenience stores. Party items and alcohol are also potential gold mines at Halloween. Spending a couple of hours decorating your store really will pay off in terms of getting more people through your door.”
Mace and Cadbury are challenging Mace retailers to create a spectacular Halloween display in-store and to help retailers make their shops truly stand-out, Mace is supplying bespoke ghoulish shelf barkers alongside detailed Hallowe’en planograms. The top two Halloween displays will win a luxury Cadbury hamper.
Information on the Hallowe’en competition has been sent to all Mace stores as well as advice from Cadbury to help retailers make the most of their Halloween display. Cadbury recommends retailers stock up on top-selling lines, including the 2011 Halloween best seller, Screme Egg which can now also be purchased in 150g sharer bags. Cadbury is also offering a new range of scary confectionery such as the Crunchie Spider and dead head sharing bags.