Palmer and Harvey has teamed up with Britvic and Walkers to offer its symbol retailers a meal deal offer which will, claims the wholesaler, “increase average basket spend and drive customer loyalty”.
The deal – offered to consumers – consists of any stocked Britvic drink brand including Pepsi, 7up, Drench and Tropicana along with any flavour of Walkers crisps and a sandwich brand of the retailer’s choice all offered at between £3.49 and £3.99.
Simon Harris, brand development manager at Palmer and Harvey, said: “Shoppers are always on the look-out for great value for money, by offering these meal deals at a price below £4.00 we are giving independent retailers the platform to challenge the multiples in price as well as on quality. It’s a great offer which will drive footfall and enhance customer loyalty.”
To promote the deal retailers are being offered a free POS kit, when purchasing the core lines, which comprises eye-catching shelf strips, barkers, bus stops and posters.
Retailers will also be offered a free allocation of stock (free case of either Pepsi Reg/Diet/Max, Tropicana or 7UP Free/Reg 24 x 500/600ml and a box of Walkers standard 32.5g x 48, every 12 weeks.) if the POS kit is displayed and the meal deal is being run on each visit as part of the PREP scheme.