Nestl eacute; FoodServices has hailed the Foodservice Rewards loyalty scheme as a success after more than 8,000 caterers signed up for the scheme in its first year.
According to the company the success of the initiative can be linked to the user-friendly aspect of collecting points.
The bright yellow reward code labels on participating products are eye-catching and the codes are entered into individual online accounts, making it simple to collect points.
Initially available on Nestl eacute; FoodServices’ products under the Maggi, Chef and Nescaf eacute; brands, the company extended the range to include Nestl eacute; Rowntree, Aero Hot Chocolate and Herta.
Caterers have benefited from redeeming points for rewards such as CD players and video cameras.