Operation to distribute local food set up by Blakemore

AF Blakemore Son and Heart of England Fine Foods (HEFF) have set up Heart Distribution to deliver food and drink from HEFF members.

West Midlands-based AF Blakemore is the largest Spar distributor in the UK and operates cash and carries and a delivered foodservice Features > Business, and Heart Distribution will operate out of its 60,000sq ft multi-temperature facility at Darlaston. Products will be delivered by in multi-temperature, HEFF branded vehicles.

Heart of England Fine Foods was formed in 1998 to promote and raise awareness of food and drink within the West Midlands. Currently 64 food and drink producers across the Midlands have signed up to the scheme and a waiting list for phase two is growing. More than 1,000 product lines are being distributed, from bakery to beverages, dairy to meat, game and fish across three temperature regimes.

Ninety Spar stores are already receiving deliveries, which has allowed them to launch their ‘Local Heroes’ range, and HEFF plans to roll out deliveries to other independent retailers, farm shops, deli’s and restaurants.

HEFF chief executive Karen Davies said: “Heart Distribution is the logistical arm of the HEFF trade development programme, delivering products to the new markets we access and any existing customers.”

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