Amazon announced yesterday that it was to enter the restaurant delivery business, competing directly with the likes of UberEat, Judst Eat and Deliveroo.
Prime members in certain London postcodes will now be able to order meals from select local restaurants and have the order delivered to their door within the hour as part of the Prime Now offer. The restaurants include Baltic and Crazy Bear, as well as chains like Planet Hollywood and Strada.
Prime members can download the Prime Now app and enter their postcode to see if restaurant delivery is available in their area. If delivery is available, customers will see Amazon Restaurants on the home page. Once ordered, customers can track the status of their delivery in real time via the app. Delivery is free for orders over £15.
The service is available in selected areas in London such as Westminister and Victoria in central London; Whitechapel and Clapton in the east, Stoke Newington in the north; Kensington and Chelsea in the west; and Vauxhall and Kennington in South London.
Amazon’s restaurant service through Prime Now first launched in Seattle in September 2015 and has since expanded across the US to cities including New York (Manhattan) and Chicago. London is the 12th city Amazon has added to its roster. The restaurant delivery trade is currently the fastest-growing area of the hospitality industry.
Last week, Amazon announced that Dash buttons will be available to UK customers. The buttons are priced at £4.99 and allow Prime members to order select household brands, including Tide, Andrex and Whiskas, with a single press.
And in June the online giant launched AmazonFresh, a same-day grocery delivery service in London. For £6.99 a month, on top of the £79 a year Amazon Prime fee, customers in central London can have their grocery items delivered to their door. The company said it has plans to expand beyond the capital “as soon as it is viable”.