North London non-food wholesaler, EFG Housewares, posts 10% sales increases

EFG, the North London-based independent housewares wholesaler has reported 10% growth year-on-year across all key areas of its business including its 80,000sq ft Enfield cash and carry depot, online and export.

As part of the Housewares Innovation Awards 2016, EFG has also been shortlisted as a finalist for the Britain’s Best Wholesaler Award – testament, says marketing director Daniel Irving, “to our consistent delivery across range, pricing and service, creating increasing loyalty from both our UK and international trade customers”.

“Our export business is thriving,” said Irving. “Our diverse range of products from toiletries, household cleaners, to kitchenware, DIY, stationery, toys and poundlines to mention but a few of our product categories, provides a genuine one stop shop proposition which appeals hugely to our international customers.

Price of course remains all-important. We guarantee the best possible prices in our transparent pricing strategy.  With two easy ways to buy online via pick and collection or pick and delivery, we offer easy credit card payments online with our ultimate aim to provide flexibility and accessibility in the way our trade customers shop with usOur customers know they won’t find better prices elsewhere.”

Irving said EFG would continue to focus on expanding its offering through 2016, with recent additions including the popular Stanley range of DIY tools  and catering to its growing export customer base.

The Enfield depot carries 70,000 lines, spanning giftware, DIY, toys, partyware, electrical items, plasticware, toiletries, poundlines and seasonal products.

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