Nisa, the specialist delivered wholesaler and convenience store brand, has announced robust trading figures for its award winning Heritage own label range in the third quarter of 2015/16.
Sales of its Heritage own label range grew 11.24% in value and 7.73% in volume terms during the period when compared with the same quarter in 2014/15.
Having recently reported strong sales for the 10 weeks of Christmas, Nisa was also able to point to the success of its Heritage range during the festive season, as sales rocketed 23.15% in value and 16.38% in volume versus the same 10 week period in 2014.
Since its re-launch, the Heritage range has quickly become a firm favourite with Nisa members and consumers for its quality and variety. Nisa offers its retailers a strong range of over 800 products across the three tiered approach to the Heritage range consisting of Heritage Pantry, Heritage and Heritage Gourmet.
“We’ve been delighted with the performance of Heritage since its relaunch. It continues to grow in popularity and sales on a week by week basis,” said Erin May, Heritage brand manager. “Christmas sales were particularly strong driven by the increase in product quality and a more premium look and feel, meaning consumers were more inclined to buy Heritage for the important feasting occasion”
“The Heritage range is one of Nisa’s key USPs, suitable for both symbol retailers and those trading through Nisa’s independent and specialist business unit. We hope 2016 will prove a successful year for Heritage, with a big push to drive brand awareness and sales.”