A special support helpline has been set up to provide advice to wholesalers ahead of National Independents’ Day (NID) on June 1.
The Federation of Wholesale Distributors, organisers of the umbrella My Shop is Your Shop campaign (MSYS) is also providing special depot display material.
The material features the big Daily Mirror and Daily Record (Scotland) consumer money-off promotion which appears in those tabloids on May 27.
A large colourful poster together with shelf edge talkers is available, plus a special CD with an NID jingle for playing over depot PA systems.
The helpline number is 0161 440 2770.
Alan Toft, MSYS chairman, said: “We are urging cash and carries to use these materials to ensure that their customers are alerted to the big money-off coupon promotion. They will also benefit from providing the featured products with special displays.
“The promotion depends on cash and carries and delivered wholesalers putting their weight behind this historic nationwide consumer focus for small shops,” he added.