A former drinks industry executive has launched a new consultancy specifically designed to help suppliers better understand the needs of their route-to-market customers and vice versa.
Scott MacDonald, who has more than 15 years’ experience in the FMCG marketplace working with brewer Anheuser-Busch InBev, hopes to provide a consultancy service for businesses seeking the commercial expertise of a third party which allows them to avoid the costs associated with a permanent resource.
His west of Scotland-based consultancy, 1-2-1 Business Solutions, aims to “offer suppliers and manufacturers first-hand insight into ways of improving their effectiveness and revenues across the supply chain”. MacDonald’s main focus will be on working with wholesalers and suppliers “to help them drive sales and profits by adopting a collaborative approach.”
“My aim is to provide an opportunity for companies to acquire step-changing insight into how they could improve the way they operate and do business within the wholesale, specialist and convenience channels,” he said. “Reducing costs is also crucial and I am keen to help companies focus on areas such as consumer insight and business planning.”
MacDonald’s firm is already working with a number of leading Scottish wholesalers, including Dundee-based CJ Lang, JW Filshill, licensed trade wholesaler Inverarity Morton and Batleys Scotland.
1-21 Business Solutions is a member of industry organisation Scotland Food & Drink.