New product data and image service for the retail industry is launched today

A new service offering a universal format for retailers and suppliers  to share and manage product data and images is being launched today by GS1 UK.

The not-for-profit standards organisation says it has been working with a group of grocery retailers and suppliers to ‘develop an industry-governed service to deliver accurate and consistent data’.

“productDNA:hub will set out agreed processes and data rules, based on the common need to improve product data quality and efficient sharing across the retail industry,” said a GS1 UK spokesperson. Members of the group will be implementing the service from early 2018, ahead of a full industry launch in spring 2018.”

The productDNA:hub service is based around three components. It enables suppliers to share product data and images with retailers in a consistent format with standardised attributes and data fields; it catalogues product data and images; and product data is independently audited and verified for accuracy and quality.

GS1 UK is managing productDNA:hub on behalf of the industry, through the Retail Grocery Advisory Board, whose members represent almost 80% of the UK retail grocery market. The service defines and manages more than 150 industry-agreed data attributes for products across the grocery sector, including physical product data such as dimensions, weight and volume, as well as ingredients, nutritional values and allergen information.

The product data and images are owned by suppliers, without any third-party commercial constraints, and all the data attributes follow rules established by GS1 global standards, with further attributes to cover additional retail sectors planned for later in 2018.

Gary Lynch, Chief Executive of GS1 UK, said: “Historically, there has been a huge problem with incompatible systems and multiple processes. This has led to inaccurate and unreliable data across the retail sector, which has affected the shopper experience.

“Only by working together has the industry finally been able to solve the problem with productDNA:hub, a single source of trusted product data and images for every retailer and supplier, including the smallest suppliers and start-ups.”

Retailers and suppliers are invited to register their interest from today at: www.gs1uk.org/productDNAhub.

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