JTI is next week (23 March) launching B amp;H Blue King Size in 18s to offer existing adult smokers “affordable quality”. Available across the UK, B amp;H Blue King Size and Smooth Flavour King Size 18s will be available at an RRP of £5.99.
Launched last year into the Value price segment, B amp;H Blue is made from Virginia tobacco from the Benson and Hedges House.
Jeremy Blackburn, JTI Head of Communications comments: “The launch of B amp;H Blue King Size 18s responds to the growing trend towards Value, which now accounts for over half of all cigarette sales in the UK. The new lower price will ensure this must-stock line continues to drive profits for retailers whilst also offering a quality product from an iconic British brand to smokers demanding lower priced alternatives.”