Today’s Group has launched a new corporate logo as part of a move to refresh all of Nisa-Today’s branding.
The Today’s logo is designed to work in conjunction with the new Nisa logo and was approved in June of this year. Wild’s of Oldham is the first Today’s Group member to use the logo on signage at its depot, which launched in July.
The Nisa-Today’s logo is being introduced on a phased basis, which started at the end of August. Roll-out across the group’s lorry fleet in planned to be completed by 2011 to coincide with commencement of its new distribution contract (see page 4).
Neil Turton, chief executive officer of Nisa-Today’s, said: “We have been developing the new corporate logo for some time now and feel this fresh redesign better demonstrates the progressive nature of Nisa-Today’s. We are extremely pleased with the new logo and are looking forward to rolling it out gradually over the course of the next 24 months to avoid unnecessary costs.”