Walkers is this week launching a new TV campaign, fronted by brand ambassador Gary Lineker, to support the launch of Walkers’ biggest ever lunch promotion. The promotion offers one in six shoppers the chance to win a free lunch up to the value of £4.
Rachel Holms, Walkers Marketing Director comments: “At Walkers we are keen to drive the excitement of our on-pack lunch promotion with a new TV creative featuring Gary Lineker. We are confident that the campaign will drive sales and growth for the lunch occasion as it will drive winning consumers back into store for their free lunch on Walkers.”
The lunch campaign from Walkers kicked off early April and will run until July 11. Promotional packs of Walkers crisps include a “1 in 6 wins a free lunch” on-pack flash and a unique 12-digit code. Consumers will then need to enter the code on the Walkers website – www.walkers.co.uk/lunch – or text to find out if they are a winner.
As well as TV, the lunch campaign will be heavily supported with digital and in store shopper marketing activity.