Creed Foodservice has launched its 2012 Product Guide in a new format that it believes breaks the traditional industry mould.
The 2012 Product Guide is A5 format instead of the traditional A4 format and is printed on recyclable, sustainable paper stock with environmentally friendly inks. The format is consistent with Creed’s philosophy to reduce carbon footprint as it reduces the amounts of raw materials used in production and printing.
The guide has a number of new features in addition to the A5 format. It has clearly defined product sections and a consistent page format highlighting product information, pack and case sizes, and is illustrated with meal scenario photos of the products in action.
Commercial director Karl Goodwin said: “The new guide is tactile, it’s easy to pick up and put down. Information is easy to find, clearly presented and comprehensive. We’re proud that we’ve introduced something that’s different to the rest.”
The guide is the first major piece of marketing material to feature the new Creed Foodservice brand identity.