New flavour gives impulse a tropical taste

Levi Roots Soft Drinks is introducing a 500ml carbonate flavour for the impulse channel in response to demand for exotic drinks.

Jamaican Sunset, a blend of watermelon and guava, is available to wholesalers from the end of this month (Feb) as a £1 price-marked pack and follows a two-litre format already in the grocery channel. The flavour joins Caribbean Crush, Tropical Punch and No Added Sugar Coconut Cooler still juice drink in the Levi Roots line-up. The total brand is currently worth £4.7m with +22% YoY MAT value growth through Impulse [Nielsen]. 

You can watch Levi talking abou the new flavour by clicking this link  https://www.youtube.com/watch?v=SQDn9JRFLDk

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