Levi Roots Soft Drinks is introducing a 500ml carbonate flavour for the impulse channel in response to demand for exotic drinks.
Jamaican Sunset, a blend of watermelon and guava, is available to wholesalers from the end of this month (Feb) as a £1 price-marked pack and follows a two-litre format already in the grocery channel. The flavour joins Caribbean Crush, Tropical Punch and No Added Sugar Coconut Cooler still juice drink in the Levi Roots line-up. The total brand is currently worth £4.7m with +22% YoY MAT value growth through Impulse [Nielsen].
You can watch Levi talking abou the new flavour by clicking this link https://www.youtube.com/watch?v=SQDn9JRFLDk