New economy range added to Booker’s offer

Booker has launched a new line of economy products under the brand name Euro Shopper.

The brand, which is sold in 15 European countries and is said by Booker to be worth euro;500m, will be exclusive to Booker in the UK.

The launch follows a six-month trial at the Gateshead, Newcastle and Sunderland branches, and features 30 price-marked products such as soft drinks, biscuits, and pet food.

Booker said the range offered the most competitive wholesale prices on the market and the average POR was 30%.

It added that the range would enable its customers to compete with the growing discount sector.

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