Bestway Batleys has added three new chilled ranges to its food and drink line-up to take advantage of the fact that chilled and fresh now accounts for two out of every three baskets through convenience stores.
The wholesaler says that cracking the chilled market could produce sales totalling more than beers, wines and spirits, or snacks and crisps.
It now intends to work more closely with customers to get the offer right. The new line up includes a variety of ready meals under the Simply Enjoy brand, a not-from-concentrate fresh juice range from Juice Press and six savoury snacks from the group’s own Best-in label.
The new Simply Enjoy and Best in Snacks ranges are available in outers of 6 with the Pressed Juices available in cases of 12s. Retailers can purchase the full range in depot and via Bestway Direct now.